About the Event
Nonprofits spend all of their time doing good, not looking good. Imagine how much good they could do if they looked good as well?
How powerful would it be to let highly skilled professionals (like designers and developers) use their skillset to help nonprofits grow?
These are the ideas that led to the creation of 48in48.
We gave $1,200,000 of value to nonprofits over 48 hours.
The inaugural event was held in Atlanta in October of 2015 at General Assembly in Ponce City Market with the result of building 48 customized websites for 48 nonprofits within 48 hours. To do this, we rallied over 150 digital marketing professionals. Two developers and one designer were assigned to build each of the 48 websites, with several other UX designers, content writers, and other digital professionals pitching in across multiple projects. At the end of the event, each of the 48 nonprofits was given all of the files for their new site and were directed to the next steps toward getting it live.
The History Behind the Event
Jeff Hilimire of Dragon Army loves to work with nonprofits and give back to the community. During his time leading large digital agencies, he tried to instill his passion for helping nonprofits with his employees, but it bothered him that these highly skilled professionals were not able to use their skills in volunteering. So, Jeff started Match Atlanta with this goal in mind, and 48in48 was a natural next step.
Adam Walker of Sideways8 has started two nonprofits in the past and is passionate about helping nonprofits grow. His company has done a lot of work building websites for nonprofits, so joining 48in48 was a good fit.